Our range

Collection

A compact yet powerful range: one own brand, focused factory agencies and complementary programmes for the business market.

Introduction

Sustainable cookware and kitchenware for the business and consumer market

Redelaar has supplied major retail chains, department stores, kitchenware shops, food retail, savings programmes and the Christmas hamper industry since 1972. Our range consists of our own brand — Relance — and a carefully selected set of factory agencies. We deliberately focus on one coherent story: sustainable and healthy cooking quality with a long service life, transparent materials and a look that stands out on the shelf. For our partners, that means a single point of contact, one reliable planning process and one consistent aesthetic — from entry-level ranges to distinctly premium series.

For the buyer

A cookware supplier with a range that keeps things clear

Our collection rests on several pillars. The first is Relance, our own brand, for which we determine the design, material choices and range structure ourselves. The second pillar consists of several factory partners: TVS frying pans and EME cutlery, for which we are the exclusive distributor across the entire Benelux, as well as an enamel cookware factory, a cast iron cookware factory and a stainless steel cookware factory. In these factories we produce for Relance, but also for other well-known brand names in the Netherlands and beyond. This lets us cover the full playing field, from a competitively priced promotional pan to a distinctly premium series, in any material.

We know every item down to its base construction and can therefore advise in depth on coating, heat source, service life and price position. For you, this means a strategic conversation suited to your format.

Our customers include retail chains and kitchenware shops that fill a permanent shelf position, supermarket chains rolling out a savings programme over several weeks, catering wholesalers with changing seasonal presentations, and compilers from the Christmas hamper industry who purchase large volumes in the fourth quarter. These four groups require different price positions, but the same certainty: that the numbers add up and delivery is secure.

That is why we work with our own logistics system in our Dutch warehouse. Whether it concerns a single pan via a sales platform, full cartons to kitchenware shops, full pallets to retail chains and the Christmas hamper industry, or full containers to well-known brand names: our task is to take the hassle away.

Collections